Portfolio
CAFA Fashion Show
In partnership with the Canadian Arts & Fashion Awards (CAFA), Fairmont Pacific Rim hosted two fashion shows to celebrate Canadian fashion and build a community for talent and fashion enthusiasts across the country. The shows included collections from Christine Lingerie, Victoria Hayes, Nonie, UNTTLD, Di Carlo Couture, Lucian Matis, Catherine Regehr, Paul Hardy, and Beth Richards.
As Social Media Manager, I championed the social media and influencer strategy, increasing brand awareness and followers on our social channels.
My Implemented Strategies:
• Planned and organized media event with attention to budget and time constraints;
• Supported events team by extending media invitations as well as organizing pre and post-show brand experiences;
• Responsible for overseeing event happenings;
• Media facilitator;
• Created supporting blog content for PacificRimLife.com;
• Tracked and analyzed social media event coverage and submit reports for future opportunities.
See example of influencer activation here.
See example of A Fashion Statement at Fairmont Pacific Rim video here.