portfolio
Fashion Takes Flight Influencer Campaign
As the Social Media Manager at the Fairmont Pacific Rim, I researched, developed, and secured partnerships to align with key brand pillars - creating unforgettable, marketable brand experiences.
To date, one of the most memorable campaigns I spearheaded was the Fashion Takes Flight Influencer Campaign. I strategically vetted and secured three Influencers from key target markets to travel to Fairmont Pacific Rim for our 2018 CAFA Fashion Show. The three content creators showcased Vancouver as an adventurous destination rich in culture, beauty, and yes - fashion!
My Implemented Strategies:
• Vetted, created and managed talent scope of work and campaign objectives;
• Developed a detailed three-day itinerary with local tourism partners to build an unforgettable itinerary;
• Coordinated internal resources and external partnerships to ensure itinerary execution;
• Ensured all campaign deliverables were on time, within scope and budget;
• Actively hosted and managed the relationship with talent throughout the campaign;
• Measured campaign performance using social analytics tools.
The Influencers:
Results:
• Received a 57% increase in content than originally contracted for.
• 690K Instagram impressions
• 93K engagements
• Additional metrics available upon request.
Influencer Coverage:
Krystal Bick | Postcards from Vancouver
Daily Kongfidence | Fairmont Pacific Rim
Laurie Ferraro | Exploring Vancouver with Fairmont Pacific Rim