Portfolio

In honor of Fairmont Pacific Rim’s wedding rebrand, I, along with my team, hosted a wedding fashion show with media, influencers, and guests to highlight the artful touches and personalized service each time a beautiful couple says ‘I do.’

I directed and created the campaign’s social media and influencer strategy with the goal of increasing brand awareness and generating new leads for the upcoming wedding season.  

My Implemented Strategies: 

• Vetted, conducted outreach, and secured appropriate influencer from key target market, resulting in a campaign with newly engaged Christine Tran of @TourDeLust; 

• Created three-day wedding itinerary to support essential brand messaging;

• Hosted onsite promotional activities throughout the press trip, including long table wedding tasting experience & wedding runway fashion show;

• Invited and managed overall media guest list;

• Managed and reported event coverage;

• Implemented new brand assets and messaging through paid and unpaid social content. 

Total Event Social Coverage:

Reach: 1.3M

Instagram Coverage: 860 combined posts

Instagram Engagements: 5.4K

Sample Coverage: 

Tour De Lust Coverage

Wedlux Coverage

Brand Launch Video

Additional metrics & sample influencer itinerary available upon request.