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Fairmont Hamilton Princess x The Bucket List Family Campaign
As authentic and genuine storytellers, The Bucket List Family has successfully created compelling content reaching over 3.6M people since 2015. Their content focuses on travel tips, itineraries, and destination guides for those looking to pack up their kids and go on memorable adventures far from home.
In partnership with Accor Hotels, my team and I organized a trip for The Bucket List Family to visit Fairmont Hamilton Princess for the ultimate vacation. The coverage included a series of Instagram posts and a Youtube video highlighting their Fairmont Hamilton Princess stay, family-friendly activities, and the best of Bermuda.
Results:
Based on our strategies, which included a giveaway on The Bucket List Family’s Instagram channel, Fairmont Hamilton Princess saw a 7% increase in followers compared to the usual 1% increase in December 2019 and over 408K YouTube video views which highlighted their trip.