PORTFOLIO
Fairmont Pacific Rim x Shay Mitchell Collaboration
In August 2018, Fairmont Pacific Rim and Tourism Vancouver hosted Shay Mitchell, Canadian actress, author, and influencer known for her Shaycation YouTube series and role as Emily Fields on the hit TV series Pretty Little Liars.
My Implemented Strategies:
As part of the campaign, my team and I organized a series of extraordinary experiences that aligned with our unique hotel offerings, including a day spent with our award-winning culinary and cocktail team at Fairmont Pacific Rim.
Results:
Coverage included a hotel spotlight in Shay's Vancouver YouTube video, which surpassed our benchmark by 71%.