PORTFOLIO

For over a century, Fairmont Hotels & Resorts has been a part of historical events throughout music history. In early 2020, we continued to build on this history and developed a partnership with Montreux Jazz Festival at thirteen iconic properties worldwide. As Social Media Manager of our properties in North America, I was responsible for developing, implementing, and managing the social media strategy at five participating properties across the United States. 

My Implemented Strategies:

• Developed, implemented and managed the regional and property-based social media strategy;

• Managed and directed the five participating North American hotels on the social media content to ensure content is informative and appealing;

• Created and managed all Montreux Jazz Festival paid promotions;

• Secured influencers for Fairmont San Francisco and Fairmont Austin event and developed their individual hotel campaigns;

Results:

Based on my strategies, the influencer portion of this campaign generated 71% more content than contracted for resulting in 164K engagements on branded content. See sample of assets from @tourdelust, @danaberez, @Savannahlynch and @Rikerlynch below. 

Additional results available upon request.