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It’s no secret that Jillian’s go-to drink when staying at Fairmont Pacific Rim is the Banana Coconut Latte (BCL). In case you’re wondering, this delicious drink consists of creamy coconut milk, real bananas, and a smooth shot of espresso. 

I had the opportunity to lead an impromptu BCL campaign with Jillian’s highly engaged social media audience of 1.2M followers. This led to a highly anticipated cross-promotion of our content on Jillian’s social channels, and the results included over 374.5K story views in just 24 hours. 

My Strategies Implemented: 

• Actively listened and responded to social media mentions resulting in BCL time-sensitive campaign with top talent;

• Directed, created, and uploaded content to social channels;

• Used brand voice to leverage strategic partnerships;

• Wrote engaging blog content to support viral content;

• Tracked and reported on social media metrics as well as BCL sales throughout the year.

Results: 

• Increase of Latte Sales YOY: 536%

• Instagram Story Views: 374.5K

• New Instagram Followers: 1.7K

• Additional metrics available upon request.